It’s Superbowl Sunday, and whether you’re rooting for the Seahawks or the Broncos, I think we can all agree on one thing: the commercials during today’s big game will be entertaining in their own right.
As an animal lover, of course I adore every Budweiser Superbowl commercial with the beautiful Clydesdales. When you see these ads, it’s easy to forget that the product they’re promoting is beer; it feels more like love and friendship. Just take a look at this year’s beauty:
How awesome is it that two of the puppies used in the commercial are from Southern Paws Rescue! Gotta love it when a rescue dog lands smack-dab in the middle of the world’s stage, reminding everyone that rescue dogs are good dogs.
And while I completely adore this year’s commercial, including the amazing music from Passenger, I have to say it doesn’t reduce me to a blubbering teary mess quite like last year’s contribution:
That moment at 48 seconds into the video, when the horse is standing all by himself at the end of the street? I start sobbing every single time, even though I’ve seen it a hundred times.
It’s easy to see that Budweiser gets it. They recognize that Americans love their pets, owning 83.3 million dogs and 95.6 million cats in 2012, and that’s why rather than try and sell us their beer, Budweiser touches our heart and makes us say, “awwwww!” And it works – I don’t remember any of last year’s other Superbowl commercials, but I sure remember the one that made me cry.
Well played, Budweiser. Well played.
Dawn says
February 2, 2014 at 12:08 pmI can’t believe I didn’t see that video last year! You’re right, that last part really brought the tears.
Christina Berry says
February 3, 2014 at 3:32 pmIt’s really touching, isn’t it? I could watch it for days! 🙂
slimdoggy says
February 2, 2014 at 9:48 pmYep, they get it for sure. I don’t even like beer, but I like them for their commercials.
Christina Berry says
February 3, 2014 at 3:32 pmLol, I feel the same way. Not a fan of beer, but love the commercials! 🙂
Cherie Eifler says
February 3, 2014 at 3:19 pmLast year’s Clydesdale commercial, as well as this year’s…both my favorite moments of both games!! Really glad to know that 2 of the pups used were rescues…I saw a FB post saying that they came from breeders. I’m going back to correct that info on their post! Love your blog — keep up the good work!!
Christina Berry says
February 3, 2014 at 3:34 pmCherie, I can’t speak for all of the pups, but specifically 2 of them did come from Southern Paws Rescue. Hopefully spreading that word around will bring a little publicity to the rescue!