It’s Superbowl Sunday, and whether you’re rooting for the Seahawks or the Broncos, I think we can all agree on one thing: the commercials during today’s big game will be entertaining in their own right.
As an animal lover, of course I adore every Budweiser Superbowl commercial with the beautiful Clydesdales. When you see these ads, it’s easy to forget that the product they’re promoting is beer; it feels more like love and friendship. Just take a look at this year’s beauty:
How awesome is it that two of the puppies used in the commercial are from Southern Paws Rescue! Gotta love it when a rescue dog lands smack-dab in the middle of the world’s stage, reminding everyone that rescue dogs are good dogs.
And while I completely adore this year’s commercial, including the amazing music from Passenger, I have to say it doesn’t reduce me to a blubbering teary mess quite like last year’s contribution:
That moment at 48 seconds into the video, when the horse is standing all by himself at the end of the street? I start sobbing every single time, even though I’ve seen it a hundred times.
It’s easy to see that Budweiser gets it. They recognize that Americans love their pets, owning 83.3 million dogs and 95.6 million cats in 2012, and that’s why rather than try and sell us their beer, Budweiser touches our heart and makes us say, “awwwww!” And it works – I don’t remember any of last year’s other Superbowl commercials, but I sure remember the one that made me cry.
Well played, Budweiser. Well played.